If you’re the owner of an eCommerce business, then you know that time is of the essence when it comes to shipping your products. That’s why it’s important to use the right eCommerce overnight shipping strategies to get your products out the door as quickly as possible.
In this article, we share some top tips for getting your eCommerce orders delivered overnight so you can keep your customers happy and improve your online conversion rates.
eCommerce overnight shipping – expected and essential
Did you know that a staggering 73% of those buying goods view fast delivery as a critical online shopping criterion? And 60% of consumers would pay extra to get faster shipping options.
Online shoppers, thanks to the likes of Amazon, have come to expect two-day delivery options on products they are shopping for. This is becoming the norm for the industry, which makes it challenging for eCommerce brands to stand out.
This is where overnight shipping comes in.
Overnight shipping is a great added value for customers who want their products as soon as possible. It can also turn a one-time customer into a lifelong fan. Offer it as an option on your product pages, make sure it’s visible in the shipping options at the checkout and watch the impact it has on your conversion rates!
And in today’s marketplace, eCommerce businesses need to offer overnight shipping if they want to stay competitive – offering fast and reliable shipping options is essential to winning the hearts of online shoppers.
What is eCommerce overnight shipping?
Overnight shipping is a quick and effective means of delivering packages. This service guarantees customers will receive their order on the next business day. It’s the fastest option offered by couriers, where customers are guaranteed to get their order in the next 24 hours.
When done correctly, eCommerce overnight shipping can be a game-changer for your business. Not only will it make your customers happy, but it can also help you boost your sales and grow your business.
How overnight shipping works
When it comes to overnight shipping, the process is fairly straightforward.
Customers must place their orders before the overnight cut-off time. Then, you or your order fulfilment partner will then prepare the overnight delivery for the courier to collect it.
Once the courier has collected and processed the parcel, it will be transported to an overnight delivery hub. The parcels are then delivered to the customer the very next business day
Four major benefits of eCommerce overnight shipping
There are many reasons why your eCommerce business should consider offering an overnight shipping option.
Here are just a few of the massive benefits that come with offering this service:
Greater customer satisfaction
The number one benefit of eCommerce overnight shipping is that it leads to greater customer satisfaction. When customers know that they can get their hands on the items they’ve ordered quickly, they’re more likely to shop with you again in the future.
Increased sales and revenue
Offering an eCommerce overnight shipping option can also lead to increased sales and revenue for your business. That’s because customers are more likely to buy from you if they know they can get their hands on the products they want quickly.
Last minute gift? No problem! Need it before the weekend? Sorted!
Reduced storage costs
Another great benefit of eCommerce overnight shipping is that it can help reduce your storage costs. That’s because you won’t need to keep as much inventory on hand if you know that you can get products to your customers quickly.
Ability to deliver time-sensitive shipments
Overnight shipping is also a great option for businesses that need to deliver time-sensitive shipments.
For example, if you sell perishable goods or items that are time-sensitive, you’ll need to get them to your customers as quickly as possible.
Best practices for handling eCommerce overnight shipping
There are a few things you should keep in mind if you’re going to offer eCommerce overnight shipping.
Here are a few best practices that you should consider following:
Establish a centrally located warehouse
It’s unrealistic to expect products stored in England to be delivered to a country home in Germany the next day so if you’re going to offer eCommerce overnight shipping, it’s important to establish a centrally located warehouse in the regions you’re selling to. This will help ensure that your products can be quickly and easily shipped to customers no matter where they are.
Set a clear cutoff time
It’s also important to set a clear cutoff time for orders. This will help ensure that your customers know when they need to place their orders to get them shipped overnight.
If there is any ambiguity on these cut-off times, you could get a lot of pushback from customers when you are unable to meet their delivery expectations.
Operate from multiple warehouses
Depending on your customer base, if you want to offer eCommerce overnight shipping, you may need to operate from multiple warehouses. This is because you’ll need to be able to ship products to customers quickly and efficiently no matter where they are located.
Work with a reliable order fulfilment partner
Last but not least, it’s important to partner with a reliable shipping company and order fulfilment partner to ensure that your products are shipped quickly and efficiently.
Make sure you choose a partner that can provide you with services for every aspect of the eCommerce process, from warehousing and order picking to order tracking and returns.
ParcelPlanet – your provider of eCommerce overnight shipping
If you’re aiming to improve customer satisfaction and loyalty, increase sales and revenue, and reduce storage costs, then overnight shipping will be invaluable to your eCommerce business.
ParcelPlanet can offer a reliable and cost-effective eCommerce overnight shipping solution. We are a leading provider of parcel delivery services and we can help you get your products to your customers quickly and efficiently.
Working with a reliable partner like us is essential in achieving eCommerce overnight shipping so get in touch today to elevate your eCommerce business to the next level of customer satisfaction.